User Generated Content Conference & Expo
User Generated Content Conference & Expo
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| 10:00am–10:50am | Can Money be Made in UGC Rich Media in a Recession? Moderator: Reuben Steiger, CEO, Millions of Us Speakers: Tim Kring, Creator, "Heroes" The richest and most immersive user-generated media (video, virtual world and gaming activity, virtual goods and social network pages) are the fastest-growing - and most data-intensive - components of the UGC ecosystem. While this data is reshaping the media industry and even straining network capacity, de facto revenue models have yet to emerge, and profits have been modest. How can you make money, and is the recession friend or foe to innovators? |
| 11:25am–12:10pm | Video Games: The Real Big Gorilla Moderator: Jonnie Forster, Partner, Forster Bros Speakers: Thain Lyman, Sr. Executive, Activision Duki Yu, Head of College Marketing, EA Dennis Fong, CEO, Raptr.com Bands, brands and corporations are leaning on the video game business to gain hipness in the fragmented market of 18-24 year olds. Gain new techniques and find out who is leading in this new direction. |
| 2:10pm–3:00pm | Advertising Models in the Social Networking Arena Moderator: Marc Lotenberg, Founder/CEO, 944 Media Speakers: Dan Greenberg, Founder & COO, 750 Industries David Berkowitz, Director of Media and Client Strategy, 360i John Bevilavaqua, SVP, DCN The panel will discuss how YouTube, MySpace, meetups and crowdsourcing have kick-started a whole new way to monetize UGC. |
| 3:35pm–4:25pm | Where did you Stick your Video? Video and Viral Marketing Moderator: Jay Durgan, CEO, MediaMobz Speakers: Adam Hirsch, COO, Mashable Joanna Drake-Earl COO, Current TV Viral marketing strategies and buzz-creating tactics will be discussed among leaders in video creation and vloggers. |
Tuesday, February 10, 2009 |
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| 10:00am–10:50am | Hollywood 2.0 Moderator: Sunil Rajamaran, Partner, Scripped.com Speakers: Scott Fennel, Attorney, ICCS Partners Aaron Lubin, Producer, Purple Violets Zak Freer, VP Industry Relations, Scripped.com Danae Ringelmann, Co-Founder, Indie-gogo What used to come free has turned into the primary source of revenue in user-generated content. Discover how to license UGC (and stay out of trouble) from leaders who have made it work for their businesses. |
| 11:25am–12:10pm | Push Me, Pull You, Driving Me Crazy: Pushing Content/Pulling Advertisers Moderator: Chris Esposito, CEO & President, The Digital College Network Speakers: Scott Lange, SVP, Centra Marketing Chase Norlin, CEO, Pixsy.com Darryl Franklin, Founder, Ignition Brooke Wentz, CEO, The Rights Worshop Artists push content and advertisers pull their audience. Hear what is working and why it's so hard to just ask - what's cool? |
| 2:10pm–3:00pm | Monetizing the Madness: Making Money off Video Content Moderator: Nate Brochin, CEO, Groupable Speakers: Richie Hecker, CEO, Bootstrapper Terry Balagia, CEO, Snowball Media John Horodyski, Acount Executive, Donat Goup Make money selling user-generated content. Hear from experts who have created viable business models, and get tools and techniques for establishing your own UGC business. |
| 3:35pm–4:25pm | VC Roundup: Investors and Content Providers Moderator: Rebecca Wu, Founder, Right Hand Partners Speakers: Alan Collier, Vice President, Corporate Capital Group What money wants, money gets. This session will discuss challenges faced when investing in startups, and how VCs are helping companies craft a successful model. |
*Conference schedule and sessions subject to change.
Track 1: SOCIAL CONTENT
Track 2: PHOTOGRAPHY
Track 3: MUSIC
Track 4: VIDEO & GAMING
