User Generated Content Conference & Expo
User Generated Content Conference & Expo
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| 10:00am–10:50am | Everything You See Costs Money (Lawyers, Legalities, and Loopholes) Moderator: Ryan Buckley, Vice President & CFO, Scripped, Inc. Speakers: Cydney Tune, Counsel, Pillsbury Philip Strina, Senior Vice President of Business Affairs, Inferno Entertainment Jordan Gimbel, Counsel, Jones Day Four top entertainment and intellectual property attorneys discuss the legal implications of using user-generated content in film and other media products. Marketing and entertainment firms increasingly depend on consumers to recommend and even produce content. This move toward "consumer-originated media" brings complex legal problems as well as many outstanding benefits. In this panel we will identify and investigate these legal concerns as they apply to brand managers and film executives. |
| 11:25am–12:10pm | Pushing Content: The Future of Distributing UGC Moderator: Jim Caparro, Chairman, Creative Partners Media Speakers: Liz Heller, Owner, Buzztone Celia Hirschman, Host, KCRW-FM / One Little Indian Ryan Okum, President, Streetwise Promotions Traditional record companies are getting passed up by new models that are emerging every day. Some of the top music leaders in the industry will converge here to explore how the smart guys are adapting while the old guard fights against adopting new UGC models. |
| 2:10pm–3:00pm | Identifying the Alpha: Marketing and Branding UGC From the Streets and Beyond Moderator: Jerome Conlon, President and Founder, Brand Frameworks Speakers: Bob Bell, President, Centra Marketing David Benveniste, CEO, Velvet Hammer Steve Berman, President, Interscope Records Hear how leading companies are targeting the alpha and where you can find them via blogs, meetups and trendspotting. Panelists will discuss how brands are focusing on the normal guy to spread the word. |
| 3:35pm–4:25pm | Mix, Mash and Collaborate: MP3 to Napster and Beyond Moderator: Rod Underhill, Co-Founder, mp3.com Speakers: Matt Siegel, CEO, IndabaMusic.com Jeff Straughn, SVP Strategic Ops, Island Def Jam Platforms, MP3s, Napster - what's next? This interview style session will discuss where technology is headed in the near future and what impact these platforms will have in our lives. |
Tuesday, February 10, 2009 |
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| 10:00am–10:50am | Who's Listening Anyway? Social Platforms, Analytics and the Music Biz Moderator: Ian Swanson, CEO, Sometrics Speakers: Richard J. Krueger, Co-Founder & CEO, Samepoint.com Dan Zaccagnino, Co-Founder & CEO, Indabamusic.com Social networks and custom analytics are fast becoming the norm in UGC. From advertising to social promotion, companies are starting to deep dive. Hear from the pros on what's working and what's clogging up the pipe. |
| 11:25am–12:10pm | Creating Content From Dormrooms and Bedrooms to Boardrooms and Courtrooms Moderator: Darren Millar, COO, L.A. Film Institute Speakers: Shay David, Founder, Kaltura Miles Forman, Film Maker JC Ricks, CEO, Earfull Music Barry Benson, Founder, Stratus Media Students and housewives alike are making money in the digital age. Hear how the emergence of user generated content is getting everyone involved, from YouTube to the big screen. |
| 2:10pm–3:00pm | Fireside Discussion: The DreamCatcher Speakers: Jerome Conlon, President and Founder, Brand Frameworks Dawn Clark, Founder, DawnClark.net Is it possible to build a culture by spreading goodwill? In this session, Conlon and Clark will discuss building a brand from within, tapping in and breaking through to your audience. |
| 3:35pm–4:25pm | (Up)Load Yours: Widgets, Webisodes, and Clips Moderator:Amit Gadhia, Founder & CEO, Artyllect Speakers: Ben Pashman, VP of Sales & Business Development, Gigya Kevin Chou, CEO, Watercooler Gabriel Rene, CEO, MagNet Solutions Ari Landau, CEO, Digital Media Innovations Widgets, webisodes and other applications are making user's lives a whole lot easier. This session will discuss how everyone can be a developer in this wild west of apps. |
*Conference schedule and sessions subject to change.
Track 1: SOCIAL CONTENT
Track 2: PHOTOGRAPHY
Track 3: MUSIC
Track 4: VIDEO & GAMING
